Graduation Project: In-Store Mockup Validator

A Creative Spin on Reducing Food Waste in Consumer Goods Innovation.

Tools & Methods

Arduino, Processing, DataFoundry, 3D printing, SolidWorks, Illustrator.

Industry

Internet Of Things & Retail

Duration

Solo, 5 months

Project Overview

My bachelor graduation project collaborated with the company Bamboo Brands which explores how Internet of Things enhanced product mockups can validate Fast Market Consumer Goods (FMCG) innovations by capturing real in-store behaviour. The interactive prototype responds playfully to shopper proximity with turning, ‘dancing’, and inviting voluntary interactive survey powered by AI. This project shows how expressive, non-intrusive retail mockups can help bridge the gap between consumer intention and action.

Design Challenge

Design a practical, non-intrusive in-store solution that allows FMCG brands to validate early product concepts and capture reliable consumer engagement data in the store.

Requirements

The mockup must visually integrate with the surrounding shelf products.
The interaction should occur at the shelf, with the mockup remaining in place.
The system must be durable and low maintenance for buys retail environment.
Interaction must be unobtrusive to the customer's shopping experience.
The system must capture and store customer engagement data for evaluation by Bamboo Brands.

Project Overview

Design Challenge

Design a practical, non-intrusive in-store solution that allows FMCG brands to validate early product concepts and capture reliable consumer engagement data in the store.

Requirements

The mockup must visually integrate with the surrounding shelf products.
The interaction should occur at the shelf, with the mockup remaining in place.
The system must be durable and low maintenance for buys retail environment.
Interaction must be unobtrusive to the customer's shopping experience.
The system must capture and store customer engagement data for evaluation by Bamboo Brands.

Final Outcome

The final design was presented in the Summer Demo day 2025 in Eindhoven University of Technology. The client stated that they were content with the result, providing a more interactive and unique approach to gather data from the customer.

This Graduation project was awarded with 8,5/10.

Read the full report here.

Key Learnings

Emotional validation with user is just as crucial as functionality.
Prototyping, even at a low fidelity can reveal unexpected design opportunities.
Balancing business goals with personal design values. This helped me to create a solution that is both commercially viable and meaningfully user-centered.

Key Learnings

Emotional validation with user is just as crucial as functionality.
Prototyping, even at a low fidelity can reveal unexpected design opportunities.
Balancing business goals with personal design values. This helped me to create a solution that is both commercially viable and meaningfully user-centered.

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Side Projects

Some other projects that is also worth to show.